As a Google Ads advertiser, you're always looking for ways to improve the performance of your ads. One great way to do this is by using sitelinks to promote additional pages on your website. However, it's important to understand how each sitelink asset is performing so you can optimize your ads and improve their overall performance.
In Google Ads, you can review the performance of your sitelinks using "This extension" and "Other" segments. Here's how it works:
"This extension" segment: This segment shows the performance of the specific sitelink that was clicked. By reviewing the data for each sitelink, you can identify which sitelinks are driving clicks, impressions, and click-through rates. You can also see how each sitelink is contributing to the overall performance of your ad.
"Other" segment: This segment shows the performance of your ad without the specific sitelink that was clicked. By comparing the data for each sitelink to the "Other" segment, you can identify which sitelinks are underperforming and may need to be replaced or updated.
By using these segments, you can gain valuable insights into the performance of your sitelinks assets and make data-driven decisions about which sitelinks to use in future campaigns.
Author: Hamid Pasha
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